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A promotional campaign for Cartier's Lovecharity bracelet brings together eight musicians including Ashanti, Common, Janet Jackson, Fergie and Eve as ambassadors with each representing a charity and corresponding bracelet for the initiative. The new Lovecharity bracelet features interlocking miniature Love bracelets in 18K white gold and 18K rose gold; both bracelets are graced with the word Love and set into a knotted silk cord available in various colors, with each cord designating support of a unique cause.
In addition to these bracelets, each artist has contributed a song for free download at Cartier Charity playlist at www.love.cartier.com. The song each iconic musician has chosen for the Chartier Charity Playlist are:
Janet Jackson - "LUV"
Fergie - "Big Girls Don't Cry"
Good Charlotte - " Where Would We Be Now"
Eve - "Gangsta Lovin"
Common - "Love is"
Hillary Duff - "With Love"
Emmy Rossum - " Stay"
Ashanti - "The Way That I Love You"
To access the free songs, simply go to http://www.love.cartier.com, click on 'North America' and then 'Love Day'.
In addition, $200 from the sale of each Lovecharity bracelet will go to the corresponding charity of each artists' choice:
Janet Jackson for Ovarian Cancer National Alliance - gunmetal bracelet
Fergie for The Peapod Foundation - orange bracelet
Good Charlotte for The Richie-Madden Children's Foundation - deep jade green bracelet
Eve for Women In Transition - peach bracelet
Common for Common Ground Foundation - khaki bracelet
Hilary Duff for Blessings in a Backpack - deep plum bracelet
Emmy Rossum for Susan G. Komen for the Cure - pink bracelet
Ashanti for Boys & Girls Clubs of America - royal blue bracelet
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