| Adjust font size: |
  |
The ‘Young, Fly and Flashy’ music producer/songwriter Jermaine Dupri is
taking an new approach in putting his brand in the hands of consumers
with the launch of his new So So Def clothing line.
His limited edition collection, which will include co-branded hooded
jackets, t-shirts, hats, belts and belt buckles, will be sold at 200
better specialty and boutique stores across the United States beginning
in April.
The venture marks the first time Dupri has stepped into the fashion
arena, as he partners with Blink 182 and +44 rocker Travis Barker's
clothing company, Famous Stars and Straps, for the project.
The duo developed the concept and created the designs for the Famous
Stars and Straps and So So Def line, which was unveiled last month at
the MAGIC fashion and apparel trade show in Las Vegas.
Dupris is the latest in a barrage of celebrities to debut fashion labels.
Dupri's clothing line comes on the heels of the Grammy award winning
hitmaker's appointment as the new president of Island Records Urban
Music, a new division of the Island Def Jam Music Group (IDJ).
|
EMAIL THIS PAGE TO FRIENDS
(coming soon)
ADD A COMMENT
where can i order the cloth line of so so def??
Posted on Oct-11-2007, 10:40 PM