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After a trip to Botswana and South Africa, Russel Simmons and reps from the Simmons Jewelry Co., announced earlier this year the formation of the Diamond Empowerment Fund (D.E.F.) and the Green Initiative. The D.E.F. is an international, non-profit organization, with a mission to raise money for educational programs to uplift the people and communities of Africa. The Green Initiative’s mission is to raise funds for the D.E.F.
The first piece from the Green Initiative's line is the Rough Diamond & Malachite Green bracelet. Celeb's such as Beyonce, Naomi Campbell, Eddie Murphy, Penelope Cruz, Jon Voight, Chris Tucker , Gabrielle Union, T.I. and others have been seen wearing the Green Bracelet. The Green Bracelet embodies the natural beauty of Africa as it is made from genuine green malachite beads and a rough African conflict free diamond.
This inspiring bracelet retails at $125, and 50% of the net profit goes back to Africa to support educational programs. The Green Initiative collection also features watches, chains, pendants and rings that range from $250-$80,000.
For more info on where you can get your Green Bracelet or on D.E.F please visit www.simmonsjewelryco.com.
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